The Ordinary Colours – Serum Foundation

Quite a long time ago The Ordinary announced that they were going to launch a new product called The Ordinary Colours. In other words: they were going to add foundation to their exceptionally amazing range of product. A long time have passed since they first announced it and actually launched it and then there was a huge wait list. But now, after waiting for about two months I finally received my first The Ordinary Colours foundation. So, today I’m going to review the Serum Foundation by The Ordinary. If you’re interested in finding out more about it, make sure you continue reading!

Let’s start off by discussing the packaging. The Serum foundation by The Ordinary comes in a very small plastic bottle with a pump made out of black rubberised plastic. I do recall them saying it was supposed to come with a dropper, but because everyone preferred a pump they changed that. I do like that it comes with a pump. I think that works way easier than a dropper and it’s a lot more hygienic. I also like that the bottle is this small. It contains an equal amount of product as any other foundation, but it just isn’t packaged in an excessively large bottle. That’s efficient and therefore a good thing.

The The Ordinary Colour foundation comes in two different versions: the Serum foundation and the Coverage foundation. I pre-ordered both, but the Coverage one is still on its way. Both foundations come in a wide variety of shades, 21 to be exact. I really appreciate the fact that they have such a lot of shades in their collection and that they all have different undertones so there’s always a shade that matches your skintone!

I bought mine in the lightest shade available called 1.0N Very Fair with a neutral undertone. Sometimes it does appear a little more yellowy and sometimes it seem to be a bit more pink, but in fact it’s just neutral. This shade is actually very fair and it’s probably one of the fairest foundations I have come across so far. I do appreciate the fact that it’s this light because I do have very fair skin and it’s hard to find the perfect foundation for that. On the picture you’re going to see soon the foundation does appear to be too light for me, but in real life it’s just the perfect match, so keep that in mind!

Moving on to the product itself. This is a serum foundation which means it’s going to be light, thin and it’s going to have light coverage. At least that’s what The Ordinary tells us. They also say that it’s going to visible reduce imperfections and that it softens undesirable hues.

In short, The Ordinary hasn’t claimed anything that isn’t a 100% true. And that’s impressive but also the power of The Ordinary. The products are simple and straight forward. They don’t claim to do things they don’t and I really appreciate that about them.

Having said that, let’s discuss this foundation in detail. I want to start off by talking about the texture. When I reviewed the Chanel Perfection Lumiere Velvet foundation a week ago I told you guys I have never seen a foundation that thin before. Well, that’s not true anymore. This foundation is just as thin, if not thinner, as that one and that’s a good thing. It’s very runny and watery and therefore it’s incredibly lightweight. You literally can’t feel it on your skin once it’s blended in.

Also, another interesting thing about the formula is that it seems to have a liquid-to-powder thingy going on. Once you pump it out of the bottle it is very thin and watery, but once blended in it’s more like a soft powder. Not in a super powdery way. What I’m trying to say is that it’s not wet once applied. It doesn’t act like a liquid in terms of texture once applied. And I like that. Thanks to that aspect your face doesn’t feel sticky right after the application and if you don’t have oily skin you might not even need a powder to set it.

Moving on to the application itself. One thing I wasn’t sure about at first was whether it was going to be an easy one to apply. Usually more affordable foundations like this one with a texture as such are quite hard to blend, especially with a brush. They tend to get very streaky and uneven. To my surprise this foundation didn’t cause any of those problems at all. I actually managed to apply it with my bare hands without causing any streakiness or uneven patches. I was very, very impressed by that.

When it comes to the finish I’d say it’s in between a matte and a natural finish. Because of the powdery feature it does feel slightly matte and it’s not dewy at all, but it’s not like a regular matte foundation. It still looks very natural like real skin. Overall I think this foundation does a great job at acting like actual skin. If you wouldn’t know you might not be able to see that I’m actually wearing foundation in the first place.

Coverage wise this foundation is way better than I expected. I expected light coverage since that’s what The Ordinary claims this is, but in my opinion it’s more of a in between light and medium foundation. It does do a great job at covering imperfections. I have quite a few spots at the moment and this foundation managed to really cancel out the redness and the discolouration. It makes my skin look really even and flawless in a way I didn’t expect it to.

The wear time of this foundation is just as impressive as all the other things about it. This foundation lasts all day. Literally all day. No matter what you do, where you are, what temperature it is. It just stays in place. Another great things is that even though your face might get sticky because you’re oily, it doesn’t transfer too much. Of course it could cause some foundation stains if you really put the sticky place to a white shirt for example, but it’s not as bad as it can be.

Overall I have to admit that this foundation blew my mind. Of course The Ordinary is outrageously popular at the moment and they seem to do everything right, but I personally wasn’t sure whether their foundations were going to be as amazing as their skincare products. Luckily they proved me that they are amazing whether it’s skincare or makeup and that’s great. It’s literally the best budget proof foundation I have ever tried, by far, and I highly, highly, highly recommend getting your hands on it. And I’m not just saying that because it’s popular. I say that because it’s genuinely amazing!

And that’s it for today’s post. I hope you enjoyed reading my first review of the The Ordinary Colours range and be sure to let me know what you think of it and what you think of the brand The Ordinary in general!

XOXO, Nicole.