One of the products I received in this month’s LF Beauty Box is this Hailey Baldwin for ModelCo Super Lipgloss in the colour Biz. I have tried some products from ModelCo before which I did enjoy, but I’ve never tried a lipgloss from their collection. Therefore I was pretty excited to give this gloss a try. The colour is stunning and it looks like it actually has quite a lot of pigment in it. In todays review I’m going to tell you if that’s actually the case and more. So if you want to find out, make sure you continue reading!
Let’s start off with discussing the packaging. The lipgloss comes in a rather simple and basic packaging. It’s not too long but it’s a little wider than most lipglosses. The bottom part is clear and the lid is black. Aside from the name ‘Hailey Baldwin’ and ‘For ModelCo’ the packaging is pretty much clear of any text or decoration. I do like packagings to be simple and elegant and therefore I do like the look of it, but a little more decoration wouldn’t have hurt anybody.
There are quite a few shades in this range and there were different ones spreaded throughout the LF Beauty Boxes. The shade I received is called Biz. Biz is the most natural shade from the range. It’s a really pretty nude pink shade It’s one of those ‘my lips but better’ colours.
Hailey Baldwin for ModelCo Super Lipgloss in Biz – €20,-
According to ModelCo these Super Lipglosses give fuller-looking lips with a luxe, high-shine lacquer. The rich lip lacquer is supposed to melt into the lips with the texture and finish of a gloss and the long-wear and pigment of a lipstick. The formula is supposed to be non-sticky, high-pigmented and it features a precise applicator tip to allow flawless application. It’s supposed to be lightweight, hydrating and plumping.
Overall it sounds like this is a combination of a lipstick and a lipgloss, which in beauty world is called a liquid lipstick. Most liquid lipsticks do have a matte finish and this one actually has a high-shine finish, but it still really sounds like it’s supposed to be a liquid lipstick.
Before jumping into any details I can already tell you this is nothing like a liquid lipstick at all. I don’t know why they came up with the idea to market this as something with high-pigmentation because that’s definitely not what this is. Not even close. But I’m getting ahead of myself. Let’s jump into the details now shall we?
The texture of the lipgloss is really nice. I’m definitely agreeing with them on that front. The lipgloss feels really soft and smooth, almost a little buttery. It applies really easy and evenly and it’s just a dream to work with. The applicator actually has a really nice tip so they weren’t lying about that part either.
The part where they claim that this is a pigmented product is where they go wrong. As you can tell it almost seams like I’m just wearing one of those clear lipglosses, doesn’t it? I know that this is a very neutral colour so it might be a little harder to tell that there’s a colour on my lips compared to brighter shades of lipgloss, but you can clearly tell that this isn’t a high-pigmented formula. A little pigment is there, especially if you look at it in person, but not a ton at all.
The non-sticky part is semi-true. Compared to most lipglosses this definitely isn’t the stickiest one out there. Because it has that buttery texture it actually feels pretty good one the lips. However, I wouldn’t call it completely non-sticky. I also wouldn’t call this a weightless or lightweight formula because it’s the opposite of that. While I had this on my lips I felt very aware of the lipgloss and I couldn’t shake that feeling, even though I usually can.
Overall I don’t think this is a bad lipgloss at all, but it’s a lipgloss and not a lip lacquer like they’re pretty much saying it is. They seem to say things about this that are opposite from the truth and I don’t know how I feel about it. I definitely like the natural shade, the shiny finish and the buttery texture are all nice things, but it’s just not what it says it is and I don’t respect that.
And that’s all I have to say about this product. Thank you so much for reading today’s post and be sure to let me know what you think of this lipgloss and what you think of the fact that most of their claims are just a bunch of lies!