For the longest time the Too Faced Shadow Insurance has been one of the most popular eyeshadow primers out there. I personally never really got the hype since I figured it was ‘just’ and eyeshadow primer, what could be so special about that. But because I still hear so many good things about it after that many years, I decided to finally try it for myself and see if it’s really that amazing as people claim it to be. If you’re interested in finding out whether it is or isn’t, make sure you continue reading!
The Too Faced Shadow Insurance comes in the most adorable packaging ever. It’s baby blue with gold details and some black text. I think it look really, really fancy and adorable and I just really love it. I know that the packaging has changed a little throughout time, and the packaging it came in before was really cute as well, but I do think I like this one better.
The tube costs approximately 18 Euro’s and will provide you with 11 grams of product. I suppose that’s a normal amount of product to get when it comes to eyeshadow primers, but I do think it’s quite a bit of money for a product I’m generally not sure of that it actually makes a difference.
According to Too Faced this product does many things. It’s supposed to intensify the colour of you eyeshadows, it’s water-, crease- and fade-proof and it should create the perfect canvas for applying your eyeshadow. The thing I find funny is that they don’t even talk about the wearing time of your eyeshadows, while a primer is mainly use to extend wearing time. Of course those other claims are nice too, but it’s just strange that they forgot to mention the main purpose of the product.
Anyway, let’s discuss the product step by step. First of all I’m not the biggest fan of the texture. For some reason it just squirts lots of water without and no actual product on one day and the other day the consistency is just fine. It’s really weird. I have tried squeezing the tube before using it so the water and the product would mix but that didn’t really work either.
When the product does get out properly it feels very smooth and silky. Almost like a face primer. It has a skintone colour that isn’t noticeable once you have blended it out and it does create a perfect canvas for you eyeshadows, just like Too Faced said it would. The reason why it creates such a great canvas is because it hides the veins and discolouration on your eyelids and creates a smooth and even base.
When it comes to the creasing and fading part of the claims I think this primer is pretty great. It’s not an insane difference, if I use a Color Tattoo underneath my eyeshadows they will stay in place perfectly as well, but it does keep my eyeshadows intense all day and they won’t crease.
On this picture I tried to show you guys how intensifying this primer is. Like I said it’s not a big difference, but there is definitely a difference there. Swatch number 1 and 3 are without primer and swatch number 2 and 4 are with primer. I don’t think it’s worth purchasing just because of the intensifying effect, but it is nice to know that it does that.
When it comes to staying power this primer does do a great job. If I wear this underneath my eyeshadows they will last all day, whether I’m using budget-proof eyeshadow or high-end, it will stay.
Even though I don’t have a lot of negative things to say about this primer, I still don’t think it’s worth the money. Obviously it’s better than the E.L.F. primers I used to use back in the day and it’s also better than any other budget-proof or drugstore primer, but the difference isn’t big enough for me to think it’s actually worth it. I still prefer using a cream shadow underneath my eyeshadow as a base as opposed to this primer. However, if you do really like primers like this one, it’s definitely a product you will like!
The Too Faced Shadow Insurance 24H Anti-Crease Eyeshadow Primer is available at Sephora for €17,95.
That was it for today’s review. I hope you enjoyed reading it and be sure to let me know which eyeshadow primer you use!